Florida’s Natural started out with a small group of passionate growers in 1933 dedicated to only making the best citrus products possible. Today, they are one of the largest cooperatives of citrus growers! From owning the land, nurturing the fruit, and harvesting at its peak ripeness, all of its juices are squeezed and packaged in USA, Florida. It promises an all-natural, quality 100% juice with no flavourings or artificial colourings. Its 100% Not-from-concentrate juice range in 1.5L carton packs is absolutely not with any added sugar. The sweetness that you taste comes from the naturally occurring sugars in the fruit. Taste the Difference® now! What is Not-from-concentrate?